tech founder communicating their vision and ideas to a technical audience

The Non-Technical Founder’s Tech Discussion Survival Guide

SimonMay 17, 20258 min read

If you don’t come from a development background, building a product can feel like learning a new language while running a marathon. Developers talk in terms of APIs, databases, and deployment pipelines, while you’re focused on customers, strategy, and revenue. It’s all too easy for your business goals to get lost in translation. Here’s the […]

picture of two founders discussing and working on product quality

Product Quality for Non-Technical Founders

SimonMay 5, 202515 min read

Every non-technical founder has been there: Your developer is explaining why something is going to take three weeks instead of three days, using terms that sound like a foreign language. You nod along, wondering if you’re being taken for a…

How I Built My Own Facebook CRM

How I Built My Own Facebook CRM

SimonApr 24, 20254 min read

As I talked about in my previous article, building out a lead generation and CRM process for your business doesn’t need to be a heavyweight activity. But that doesn’t mean it’s without friction. I quickly learned this when I began…

stoic delegation

The Art of Letting Go: A Stoic Approach to Mastering Delegation in Management

SimonApr 8, 20255 min read

Recently I’ve been thinking a little about delegation. I wanted to address some stumbling blocks I’ve faced myself, and give a little thought to how they can be overcome. As usual, mainly with a view towards helping me in my…

Black and white comic book-style illustration, inspired by classic graphic novels. A focused product manager sits at a desk with floating interface

How to Learn a New Product as a PM: Advanced Tips

SimonMar 24, 202510 min read

While I’m still getting to grips with my new writing cadence, I’m in the process of figuring out what best to write about and how. Thankfully, the process was made somewhat easier this week when I saw a question asking…

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