The Smart Founder’s Testing Strategy
It was the straw that broke the camel’s back for Kevin. In the middle of a sales pitch for an important client, the software he was demonstrating for them fell over at the end of a sequence of queries, ultimately…
The Non-Technical Founder’s Tech Discussion Survival Guide
If you don’t come from a development background, building a product can feel like learning a new language while running a marathon. Developers talk in terms of APIs, databases, and…
Product Quality for Non-Technical Founders
Every non-technical founder has been there: Your developer is explaining why something is going to take three weeks instead of three days, using terms that sound like a foreign language.…
How I Built My Own Facebook CRM
As I talked about in my previous article, building out a lead generation and CRM process for your business doesn’t need to be a heavyweight activity. But that doesn’t mean…
The No-Nonsense Guide to Lead Generation and CRM for UK Small Businesses
Growing Your Local Business Without Technology Overwhelm If you’re like most UK small business owners I work with, you didn’t start your company because you were passionate about lead tracking…