The Smart Founder’s Testing Strategy

The Smart Founder’s Testing Strategy

SimonJul 15, 202512 min read

It was the straw that broke the camel’s back for Kevin. In the middle of a sales pitch for an important client, the software he was demonstrating for them fell over at the end of a sequence of queries, ultimately…

The Non-Technical Founder’s Tech Discussion Survival Guide

The Non-Technical Founder’s Tech Discussion Survival Guide

SimonMay 17, 20258 min read

If you don’t come from a development background, building a product can feel like learning a new language while running a marathon. Developers talk in terms of APIs, databases, and…

Product Quality for Non-Technical Founders

Product Quality for Non-Technical Founders

SimonMay 5, 202515 min read

Every non-technical founder has been there: Your developer is explaining why something is going to take three weeks instead of three days, using terms that sound like a foreign language.…

How I Built My Own Facebook CRM

How I Built My Own Facebook CRM

SimonApr 24, 20254 min read

As I talked about in my previous article, building out a lead generation and CRM process for your business doesn’t need to be a heavyweight activity. But that doesn’t mean…

The No-Nonsense Guide to Lead Generation and CRM for UK Small Businesses

The No-Nonsense Guide to Lead Generation and CRM for UK Small Businesses

SimonApr 12, 202520 min read

Growing Your Local Business Without Technology Overwhelm If you’re like most UK small business owners I work with, you didn’t start your company because you were passionate about lead tracking…

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