I spent a bit of time early on last week looking for product analytics tools. With a view towards capturing metrics about what our users are doing, and equally important – what they’re not doing, so I can make informed decisions about which features to invest in. Turns out there’s a lot of overlap with other functions also.
Marketing I expected, but I hadn’t really anticipated a Customer Success and Support overlap. So, I kicked the can down the road a little ways while we figure out the who’s, what’s and when’s of a solution that works hopefully for everyone. In the meantime, I had already spent some time thinking about some key product metrics, but this article about finding your North Star Metric rang true so I figured I’d share it here for your analytical edification.
- Sticking with the product theme, a VP of product recommended I read The Lean Product Playbook from Dan Olsen, to help me along my product discovery journey. So that’s on the stack. But I’m still reading Inspired (Marty Cagan), Why Buddhism is True (Robert Wright), and the Kobold Guide to Game Design (Various, edited by Mike Selinker). I just picked up the latest in the Red Rising series also: Iron Gold, by Pierce Brown. So, they all should keep me busy for a while. Once I’m done, maybe I’ll pick up the Culture series again – but after four in a row, I was ready for a break.
- On the blogging front, I found this interesting article about switching from writing tests BDD style, to using the Jobs to be Done framework instead. Some of the points in the article made some sense to me, particularly when read alongside some of the source material from Alan Klement. I’m not entirely ready to make the switch, but speaking as someone who spends a lot of time writing user stories and accompanying specifications, I thought there was some mileage in at least giving the ideas a try.
- I’m hoping to get along to the MidsTest meetup on Weds this week. It’s been a while, so looking forward to seeing old and new faces alike.
- I’ll also be at the Product Tank meetup on Thursday, after we’re done with the annual home-school sports day in Birmingham.
- The week after next, I’ll be hosting the second in our “How it Works” webinar series, this time focusing on TestRail reports. The live webinar will take place on the 28th June at 4:30pm GMT (10am CST) and you can register here if you’re interested. After that, I’m excited about some upcoming test management webinars with a very special guest, starting in July. Stay tuned for more details!