Category Archives: Maketing

I was in a meeting earlier this week. I’ll try not to divulge too many details for fear of a) upsetting a client and b) boring you, but as these…

It’s easy once you’re running your campaign to forget about some of the cleanup activities. But what if I told you they could make the difference between breaking even and…

It’s funny watching old television programmes sometimes. I’ve been viewing some old X-Files episodes on my train journeys recently and, in this one episode I watched there’s this scene where…

There are more things, Lucilius, likely to frighten us than there are to crush us; we suffer more often in imagination than in reality. – Seneca What is the worst…

Eighty percent of success is just showing up. – Woody Allen I’m actually not a huge Woody Allen fan. I don’t even know anyone who is, if I’m honest. Perhaps…